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Programme

Day 2

8:00 - 8:45

Networking

BREAKFAST AND SPONSORS’ EXHIBITION

8:45 - 11:20

GENERAL SESSION: UPDATING BUSINESS MODELS FOR LONG-TERM PROFITABILITY

8:45 - 9:00

OPENING REMARKS AND PRESENTATION TO EHL

9:00 - 9:15

LIGHTNING TALK: BEYOND THE DIGITAL REVOLUTION – WHAT ARE THE NEXT GLOBAL HOTEL GROUP MODELS?

Insights from a hospitality leader on the impact of digital technologies on hospitality and how to adapt to a changing
market.

SPEAKER:

9:15 - 9:30

INTERVIEW: EVOLUTION OF THE OTAs

Leading OTA shares thoughts on moving beyond distribution and putting partners first

INTERVIEWED BY:

9:30 - 10:10

RE-THINKING STRATEGIES FOR MAXIMUM PROFITABILITY

Owners discuss partnerships with brands and OTAs, business models and operations.

IN DISCUSSION WITH:

10:10 - 10:20

LIGHTNING TALK: STAYING AHEAD OF THE CURVE IN A FAST-MOVING WORLD

Exploring consumer trends and the opportunity to differentiate hotels through branding, design and innovation in the future that will yield guest satisfaction and return on investment.

10:20 - 10:30

THE FUTURE OF HOSPITALITY: PRESENTATION OF THE IHIF YOUNG LEADER AWARD

PRESENTED BY:

PRESENTED TO:

10:30 - 11:20

CEO DEBATE: STRIVING IN A CHANGING MARKET

IHIF’s must-attend session in which CEOs of hotel brands discuss new partnerships, revenue models and customer engagement strategies.

IN DISCUSSION WITH:

11:20 - 0:00

Networking

COFFEE BREAK AND SPONSORS’ EXHIBITION

16:30 - 17:30

BREAKOUT SESSIONS

12:00 - 13:30

Session SESSION 1: COUNTRIES & REGIONS BREAKOUT

WHERE ARE THE NEW GROWTH MARKETS IN MEA?

Identifying star-performing markets and emerging opportunities in the Middle East and Africa.

IN DISCUSSION WITH:

12:00 - 13:00

Session SESSION 2: HOTEL ROI BREAKOUT

REVIEWING DISTRIBUTION STRATEGIES

How hotels can update their distribution strategies to increase revenues and build more mutually-beneficial relations with OTAs and other partners.

IN DISCUSSION WITH:

12:00 - 13:00

Session SESSION 3: INNOVATION BREAKOUT

NEW HOSPITALITY MODELS

Beyond the traditional hotel room: examining the business of alternative models including hostels, serviced apartments, private residence.

IN DISCUSSION WITH:

12:00 - 13:00

Session SESSION 4: FINANCE BREAKOUT

NAVIGATING THE DEBT LANDSCAPE

Trends and challenges including economic uncertainty, interest rate evolution and regulatory developments.

MODERATED BY:

IN DISCUSSION WITH:

12:00 - 13:00

Session SESSION 5 STRATEGY BREAKOUT

THE VALUE OF THE BRAND

How do you measure the value a brand brings to a hotel? How can hotel owners choose the best brand for their property and make the most of its value?

IN DISCUSSION WITH:

12:00 - 13:00

Session SESSION 6: DESIGN & DEVELOPMENT BREAKOUT

MIXED-USE RESORTS

What is the right mix for resorts and how to best integrate them to maximise returns? What are the new trends when it comes to the top components of mixed use resorts? This session will look at hospitality, residential, leisure, sports and more.

IN DISCUSSION WITH:

12:00 - 13:00

Session SESSION 7: ASIA BREAKOUT

ASIAN HOSPITALITY’S GLOBAL EXPANSION

Examining the drivers for Asian companies – investors, owners and operators - to expand internationally and
more particularly in Europe. Who are the main players and how are their strategies affecting the hotel investment
market worldwide?

IN DISCUSSION WITH:

13:30 - 15:00

Networking

NETWORKING LUNCH

11:00 - 12:00

BREAKOUT SESSIONS

15:00 - 16:00

Session SESSION 8: COUNTRIES & REGIONS BREAKOUT

POST-BREXIT BRITISH MARKET OPPORTUNITIES

As the UK is preparing to invoke article 50 to exit the EU, how can the hospitality industry prepare for the changes it may bring to their businesses?

IN DISCUSSION WITH:

15:00 - 16:00

Session SESSION 9: HOTEL ROI BREAKOUT

PROFIT MANAGEMENT

Improving hotels’ bottom line with successful revenue management, growing productivity and other cost management strategies.

IN DISCUSSION WITH

15:00 - 16:00

Session SESSION 10: INNOVATION BREAKOUT

MILLENIALS & MORE: ENGAGING CUSTOMERS

How to understand millennials’ needs and deliver the right experience to meet them? What can be learnt from this
segment to engage all customers more effectively? How can brands be prepared for the post-Millenial generation of
customers?

IN DISCUSSION WITH

15:00 - 16:00

Session SESSION 11: FINANCE BREAKOUT

INVESTMENT STRATEGIES

What are the smart investments for 2017 and beyond? Where to invest, what to invest in, using which investment models?

IN DISCUSSION WITH:

15:00 - 16:00

Session SESSION 12:STRATEGY BREAKOUT

BRAND X-RAY

What makes a brand a success and how to deliver it? An in-depth diagnosis of new brands and concepts in hospitality.
HOSTED BY:

BRANDS:

JUDGES:

15:00 - 16:00

Session SESSION 13: DESIGN & DEVELOPMENT BREAKOUT

LUXURY REDEFINED

What does luxury mean in 2017 and how will it evolve? How do luxury brands deliver the most unique experience? What is the importance of storytelling in the luxury experience?

IN DISCUSSION WITH:

10:40 - 11:10

Networking

COFFEE BREAK AND SPONSORS’ EXHIBITION

12:15 - 13:15

BREAKOUT SESSIONS

16:30 - 17:30

Session SESSION 15 COUNTRIES & REGIONS BREAKOUT

SOUTHERN EUROPE & MEDITERRANEAN MARKETS

Recovering economies, emerging tourism destinations, geopolitical challenges:  where are the top opportunities in Southern Europe and the Mediterranean now and how to make the most of evolving market conditions?

IN DISCUSSION WITH

16:30 - 17:30

Session SESSION 16 HOTEL ROI BREAKOUT

MAXIMISING ANCILLARY REVENUES

As profitability is increasingly to be found in ancillary revenues, how can hotels make the most of their Food & Beverage (or Restaurant & Bar) revenue opportunity, as well as other revenue streams?

IN DISCUSSION WITH:

16:30 - 17:30

Session SESSION 17 INNOVATION BREAKOUT

TECH INNOVATION SHOWCASE

A look at the impact of new technologies on the hospitality sector, including robotics, virtual reality, bitcoins and more.

In discussion with:

FOLLOWED BY TECH INNOVATION SHOWCASE

Tech companies will present their solutions to the audience.

Introduced by

Pitches by

16:30 - 17:30

Session SESSION 18 HAMA BREAKOUT

ASSET VALUE ENHANCEMENT

HAMA Europe shares best practices in asset value enhancement from the 2017 HAMA awards finalists and other leading case studies.

SPEAKERS:

16:30 - 17:30

Session SESSION 19 COUNTRIES & REGIONS BREAKOUT

BRAZIL: PERSPECTIVES AND OPPORTUNITIES IN BRAZIL’S HOSPITALITY MARKET

The seminar will discuss structural changes in Brazil such as legislative proposals aimed at increasing the development of the Brazilian Market. Presentations of investment opportunities by Brazilian entrepreneurs will also take place during the seminar.

SPEAKERS:

Followed by a networking drinks reception for attendees

16:30 - 17:30

Session SESSION 20 DESIGN & DEVELOPMENT BREAKOUT

RE-DEVELOPMENT AND CONVERSION

Where do the opportunities lie in re-developments and conversions? What are the key considerations when looking at conversions?

IN DISCUSSION WITH

16:30 - 17:30

Session SESSION 21 FINANCE BREAKOUT

INVESTOR SUMMIT - Invitation only

During the Investor Summit, we will launch the results of our 2017 EMEA Investor Intentions Survey.
The survey has directly captured current investor sentiment towards global real estate markets and provides a fascinating outlook for the year ahead. The survey results will be discussed by a panel of industry experts.

18:30 - 20:30

Networking

GALA NETWORKING RECEPTION

Hosted by the InterContinental Berlin