Press Releases

Adrian Zecha to be given IHIF Lifetime Achievement Award

BERLIN (January 10, 2018): Visionary hotelier and businessman, Adrian Zecha has been awarded the International Hotel Investment Forum (IHIF) Lifetime Achievement Award 2018.


In a career spanning more than 45 years, Zecha has founded a series of hotel management companies and conceived and development more than one hundred hotels. His extensive career achievements are available to view, in full, here. In February 2017, Zecha and his team launched Azerai, a hotel brand positioned as a new benchmark in affordable luxury. Luang Prabang was its first destination and in December Azerai unveiled its 60-room resort in Vietnam’s Mekong Delta.

On being announced as recipient of the IHIF Lifetime Achievement Award 2018, Zecha said: “It is an honour to receive such prestigious recognition, although I must say that in my 45 years or so in the hospitality industry, I could not have achieved this milestone without the participation and encouragement of my colleagues and industry professionals.”

Tess Pearson, Event Director for IHIF said on behalf of Questex: “Adrian Zecha is undoubtedly a highly deserving recipient of this accolade. His vast career, from its origins in journalism and publications to hotel development has seen his involvement in many iconic organisations and brands. As we look towards 2018 and what the year ahead will bring for the hotel investment community, it feels only right to recognise an industry veteran who has so astutely foreseen the investment opportunities over the last four decades.”  

The presentation of the Lifetime Achievement Award will be made on Monday 5th March at 15.25 followed by an interview. For more information on IHIF visit  

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Questex Hospitality Group

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