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Julie Fawcett

Managing Director, Qbic Hotels Ltd

I’m business to consumer first and an accidental hotelier, with a background in digital, ecommerce and B2C businesses spanning retail, education, hospitality and more. Having set up and sold an ecommerce business in the wild west days of digital, I spent 5 years in private equity before going over to the dark side to join a portfolio company in the shape of Qbic Hotels as MD. Here we implemented a big direct sales drive, on property technology including apps and ipad kiosks and won Global emarketer of the year along the way.

Qbic is the quintessential millennial brand, with a quirky room style and millennial friendly work culture and one of the first of its kind to the table. We operate under an impact thesis and are registered as a BCorp as well as a Ltd Company. The results are doing just fine, with consistently positive consumer feedback we have found our way into the top 10% of hotels, staff retention is great and the repeat customers growing everyday. Has it always been easy breaking the mould, has it been the right thing.. absolutely.

The world is changing and so must we.