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President International & President Fairmont Brand, FRHI Hotels & Resorts
Jennifer Fox is president, International for FRHI Hotels & Resorts (FRHI), the parent company of leading hotel brands Raffles Hotels & Resorts, Fairmont Hotels & Resorts, and Swissôtel Hotels & Resorts. In addition, she is also president, Fairmont Brand, a position she has held since 2011.
Mrs. Fox oversees hotel operations for FRHI’s International division. This includes the sub regions of Europe, Middle East, Africa & India and Asia Pacific. Key responsibilities include maximizing hotel performance and building long term value for hotel owners. With FRHI projecting 50% growth over the next five years, much of it internationally, Mrs. Fox is also responsible for property openings and new hotel integration. As president of the Fairmont brand, Mrs. Fox provides guidance and direction to a dedicated brand management team, which is focused on brand strategy, positioning and standards for Fairmont Hotels & Resorts.
Mrs. Fox has more than 25 years of experience in the luxury, resort and business segments of the hospitality industry, with an extensive background in hotel operations, brand development, marketing and hotel brand & market repositioning. Prior to joining FRHI/Fairmont, Mrs. Fox spent 10 years at InterContinental Hotels Group, where she was chief operating officer. While at IHG, Mrs. Fox also served as senior vice president - global brand management for InterContinental Hotels & Resorts where she was responsible for developing the new InterContinental Hotel brand positioning and supporting employee engagement programs, brand advertising and brand standards. Previously, Mrs. Fox spent 13 years at Starwood/Sheraton where she held several senior management, general manager and marketing positions including vice president global brand manager for the Sheraton brand.
Mrs. Fox holds a doctorate in Business Administration (DBA) from the International School of Management in Paris, France, and an MBA from Baylor University, Texas USA.