Founder Patron



Our Publications

Hotel Design Hotel Management Hotel Management Asia



Laurent Picheral

CEO HotelServices Central and Eastern Europe, AccorHotels

Laurent Picheral is CEO AccorHotels HotelServices Central & Eastern Europe and a Member of the AccorHotels Group Executive Committee. He leads the Hotel operations of the roundabout 500 hotels under all AccorHotels brands in the Central and Eastern European countries including Germany, Austria, Poland and Hungary. Since January 2016 additionally he will take over the formal position as Head of AccorHotels Germany.

Since July 2014 Laurent Picheral is a Member of the Supervisory Board of Orbis SA, the largest hotel group in Poland and Eastern Europe, subsidiary of AccorHotels. Between 2010 and 2014 Laurent Picheral served as the President & CEO of Orbis SA. Previously (2003-2010), he held a position as Managing Director and Finance Director of Accor Hotellerie Deutschland GmbH and the NewGen Hotels AG, in charge of finance, taxes, legal issues, real estate, development, purchases and IT departments. Laurent Picheral has joined Accor in the internal audit department in 1997, following his international consulting experience at KPMG and Salustro Reydel.

In November 2015 Laurent Picheral became member of the European Economic Senate, an independent body which is representing varieties of European business interests. In 2014 he became member of the Supervisory Board of Solidarity Accor Foundation.

A graduate of EDHEC Business School, he is fond of travelling and archeology, and speaks French, German and English fluently.