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Salim Bitar

CEO - Hospitality & Real Estate, Aujan Group Holding

Salim Bitar, CEO-Hospitality and Real Estate, leads the Africa Hospitality and Real Estate practice at Aujan Group Holding.  Since 2011 he has led the transformation of the Group’s hospitality business to emphasize investments in business tourism in addition to forming strategic partnerships resulting in equity participation, rebranding and expansion.  Most recently, Bitar concluded a Joint Venture with Minor International who invested 49% in an Aujan hotel and mixed-use development project in Maputo, the capital city of Mozambique.

Prior to joining the Aujan Group Holding in 2011, Bitar spent 21 years in the Telecom Sector working for Motorola where he held senior finance and operational roles in the United States, Asia, and the Middle East & Africa.  After leaving Motorola, he joined Dubai Holding where he held senior roles leading the F&B business, and later the restructuring and delivery of a $2 Billion residential project in Dubai.

Having developed a passion for conservation since moving to the region, Bitar is committed to highlight the Group’s two-decades’ efforts in this area, and to intensify the business’s focus on sustainable development and preservation of the environment.