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Rob Rush

Managing Director, LRA by Deloitte

Rob Rush is a Deloitte Advisory Director, Deloitte & Touche LLP, and Managing Director of LRA by Deloitte. Rob was one of the co-founders and the former CEO of LRA Worldwide, Inc., acquired by Deloitte in 2015. Rob managed the explosive growth of the business over several decades and helped establish the company as a global leader in the field of Customer Experience Measurement and Brand Protection.

Rob has been a pioneer in the Customer Experience Measurement arena, helping shape strategy, opinion, awareness and process, and implementing innovative solutions for clients in diverse industries. In addition to helping guide corporate strategy, Rob is directly engaged in LRA by Deloitte’s marketing and business development activities, exploring new alliances and ventures, as well as staff/associate development.

Rob is a contributor to a variety of trade publications including Brandweek, Casino Journal, Hotel Business, CRM Weekly, Golf Business, Dealer Marketing Magazine and Resort & Recreation.  He actively participates in industry affairs, including the American Hotel & Lodging Association’s Governmental Affairs Committee and Political Action Committee.  Rob also serves on the Property Advisory Committee of the PGA of America.  Rob is highly involved with his alma mater as well, serving as a “Mentor” within Cornell University’s Pillsbury Institute for Hospitality Entrepreneurship and as a “Friend” of the Cornell University Center for Hospitality Research.

Rob received his B.S. degree from Cornell University.