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Apurva Pratap

Vice President, Distribution & Commercial Marketing Europe, IHG

Apurva leads the Distribution & Commercial Marketing (DCM) team in Europe, incorporating all DCM disciplines including Channels, Digital, Country Marketing, Guest & Campaign Marketing, Loyalty and Call Reservations. He is responsible for developing and executing the vision and strategy for DCM in the region to deliver profitable, incremental revenue.

Apurva joined IHG in 2009 as Vice President, Global Strategy & Corporate Development and then served as Vice President, Integrated Marketing Planning on the Global Sales & Marketing leadership team.

Prior to working with IHG, Apurva climbed the ranks of McKinsey & Co., where he led projects to grow profit for the worlds leading airline, distribution, consumer product and telecom companies. In working with Starbucks Coffee Company, Apurva was responsible for the relaunch of their Tazo Tea brand. In addition to this, Apurva also helped establish and market his family’s upscale resort hotel in India.

He holds a Bachelors of Commerce from Bombay University, India, and a Masters in Business Administration from Duke University, USA. Outside of work Apurva enjoys cricket, tennis, the theatre, fine cuisine and travelling – his adventures to date cover over 40 countries in five continents.