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Pierrick le Masne

SVP Strategic Planning, AccorHotels

Since July 2014, Pierrick has been in charge of Digital Plan for Accor Group, Business Plan for distribution, IT & Marketing, and all special projects which could deeply impact our Business Model. With a passionate for Digital and Transformation he participates in the extraordinary adventure of Accor Group facing the challenges of Digital New World: Internet, Mobile, Social Media, Start Up spirit, Agile Mode, Globalization…He learnt and is now familiar with a lot of new acronyms: ORM, MDM, PPM, UGC, DMP, MOOC, CLV…