Profile

Muriel Muirden

Vice President Strategy
WATG

Muriel Muirden offers WATG clients pre-development strategic advice and support. She also advises the firm’s global leaders on tourism trends and market opportunities; and she conducts proprietary research on evolving hospitality products and market dynamics.

Prior to joining WATG, Muriel was the Senior Vice President and Co-Leader of the Economics practice at AECOM (formerly Economics Research Associates). Muriel has 25 years of experience in the tourism and leisure industries through operational, development and consultancy roles. Her particular areas of expertise are in the fields of development strategy, concept evaluation and business planning for major tourism, hotel and resort real estate enterprises.

Muriel has advised both public and private sector clients on development strategy, ranging from government agencies, national and regional tourist boards, property development companies, international hotel operators, sovereign wealth funds and charitable foundations. Her geographic focus has spanned Europe, Africa, Middle East, Central Asia, India and China.

Born in London, brought up in the Far East and educated in Scotland, Muriel writes and speaks regularly on trends and developments in the international hospitality market and has been an instructor in the Office of Executive Education at Harvard University lecturing on economic master planning for large land-use projects. She founded and co-chaired ULI’s European Resort and Hotel Council.