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Press Release

18 Nov 2015

Enterprising hotelier, Dieter Müller, to be presented with IHIF Lifetime Achievement Award

BERLIN (November 19, 2015): Dieter Müller, CEO Motel One, will be awarded the prestigious accolade during the 19th International Hotel Investment Forum (IHIF) in Berlin next March.

Müller trained as a trade clerk at BMW before joining Accor in 1975. By 1980 he was CFO for the German, Austrian and Swiss markets at Accor and then CEO of Accor Gastronomie AG in Dusseldorf. Following his role with Accor, he set up Astron hotels growing an initial portfolio of three properties to 54 hotels. Astron Hotels was bought by NH Hotels in 2002.

Müller, as founder and CEO, started all over again and created with his experienced team the concept of “budget design hotels” with Motel One. His current challenge is the continued European expansion of one of the largest brands in the budget sector in Germany. The current objectives for the group include increasing to 71 hotels from the current 51 and building on the successful development outside Germany.

Commenting on receiving the award, Müller said: “I am truly thrilled to be receiving this award from the IHIF. I would like to take this opportunity to thank the highly motivated and supportive team at Motel One. We will continue building the Motel One brand across Europe whilst maintaining the same philosophy of delivering high quality design in excellent locations at attractive prices. I look forward to joining you in Berlin for another productive IHIF”.

Tess Pearson, Event Director, Questex Media Group, hosts of IHIF commented: “Selecting the recipient of the IHIF Lifetime Achievement Award is a difficult but ultimately highly enjoyable process. We felt the growth, quality and success of Motel Once in such a relatively short timeframe, under Dieter’s leadership, deserved to be recognised by the international hotel community”.

The Lifetime Achievement Award will be presented on Tuesday 8th March 2016. An interview will follow the award presentation.

For more information and to register for IHIF (7-9th March 2016) visit Early Bird registration closes 20 November 2015. 

Follow IHIF 2016 on Twitter @IHIF_News and use #IHIF2016 to stay up to date with the latest news from the leading annual meeting place for the industry. Also find us on Facebook and join our LinkedIn group for industry insight and discussion.



Editors notes:

About Questex LLC
The International Hotel Investment Forum (IHIF), produced by Questex LLC, is the premier hotel investment conference in the world, attracting the most prominent international hotel owners, investors, financiers, management companies, tourism and government officials and advisers. Held in Berlin every March, the three-day event is attended by nearly 2,000 people from over 70 countries.  Tactical education and networking functions deliver a powerful return on investment, valuable connections and opportunities for business expansion.  Participants gain knowledge of industry trends, available financing and prospective growth markets from experts in the hotel industry. Other events within the IHIF series include: North America Hotel Investment Conference (NATHIC), Asia Pacific Hotel Investment Conference (APHIC), RHIC: Russia & CIS Hotel Investment Conference (co-hosted with Bench Events) and MR&H:  Mediterranean Resort & Hotel Real Estate Forum (co-hosted with Bench Events).   For more information, visit

About Motel One
Motel One was founded in 2000 and is currently headquartered in Munich, Germany. The budget design hotel chain currently operates 51 hotels and approximately 13,900 rooms across Europe, including locations in Germany, Austria, Great Britain, Belgium, the Netherlands and the Czech Republic. Motel One delivers exceptional service and high-quality design in prime inner-city locations at budget prices. The award-winning group aims to expand and has plans for 20 additional Motel One sites in the pipeline across major European metropolises, while further opportunities are also being actively sought.

For more information contact:

Press relations
Emily Newman
+44 (0)7771 686202

Sponsorship enquiries
Tess Pearson
+44 (0)1372 466579