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Press Release

21 Feb 2012

International Hotel Investment Forum (IHIF) Young Leader Award Winner Announced

The International Hotel Investment Forum (IHIF) is delighted to announce Alexandra Zubko as the deserved recipient of the 2012 Young Leader Award. This prestigious recognition is co-sponsored by the International Society of Hospitality Consultants (ISHC) and over the past four years, has become an integral part of the world leading conference.

Alexandra is Vice President, Head of Global Strategy for InterContinental Hotels Group. Her role requires her to lead a team of 12 strategy team members located in three offices across the globe. Some of her current projects include work on distribution and loyalty strategy, consumer needs segmentation analysis, owner relationship management tools and evaluating various new technologies. Alexandra’s role requires continuous review of where improvements can be made within the organisation. This requires an objective approach with no bias or agenda other than the success of IHG and it’s brands. Alexandra’s sponsor, Caron Jones, Talent Resourcing Director, Europe, who nominated her, agrees that these are qualities Alexandra demonstrates every day. “Alexandra is a breath of fresh air in the hospitality industry. One thing you’ll never hear her say is “we don’t do it like this in hotels”. Importantly, she uses facts and analysis to demonstrate where positive changes can be made and is extremely creative in coming up with new ideas and approaches that have a measurable impact on the success of the business.”  

The 2012 Young Leader Award will be presented to Alexandra on Wednesday 7th March 2012 by Michael Hirst OBE and Sean Hennessey, ISHC Chairman and CEO, Lodging Advisors at a dedicated session taking place at the InterContinental Hotel, Berlin.

Tess Pearson, Event Director, Questex Media Group commented on the announcement; “it is incredibly rewarding to be able to champion the talent of the young members of the hospitality industry. I am delighted that Alexandra has been awarded the title and know this accolade, which is recognised across the industry, will serve to support and develop her career long into the future.

Lori Raleigh, Executive Director, ISHC commented; “We are delighted to be a co-sponsor along with the IHIF of this very special award. The Young Leader Award was established in 2009 to recognise emerging executive talent in the hospitality industry. This year we had a record number of nominations---including outstanding candidates with many different backgrounds and areas of expertise”.

ISHC coordinated the screening process and the award winner was selected by an independent judging panel comprised of 21 industry leaders . ”We are looking forward to personally congratulating Alexandra Zubko, this year’s very deserving award winner, at the IHIF in Berlin in March”.

Candidates eligible for nomination for the IHIF Young Leader Award must fulfil the following criteria:

  • be under 35 years of age
  • worked in a hospitality-related field
  • completed a significant project for his or her hotel/organisation
  • be recognized by leaders of his or her own hotel/organisation as an emerging leader
  • be based in a European country

For information registration details for IHIF 2012 to be held 5-7th March 2012, visit the IHIF website . For more information about the International Society of Hospitality Consultants please visit

Editors notes:

Hosts of the IHIF Questex Hospitality + Travel
In Association with Bench Events


About Questex Hospitality + Travel

Questex Hospitality + Travel drives demand for travel and hospitality organizations as the largest multimedia organization in the world dedicated to these related industries. It includes a dynamic collection of strategic investment and deal-making forums as well as tactical services such as powerful lead generation tools, interactive online business solutions, world-class events and industry-leading publications to help hospitality and travel organizations drive revenue, productivity and value creation. Questex Hospitality + Travel operates throughout the United States and Americas regions, EMEA and Asia/Pacific through a variety of market-leading properties and services including International Hotel Investment Forum (IHIF) Berlin, North America Hotel & Tourism Investment Conference, International Hotel Investment Forum Asia Pacific

About ISHC

The International Society of Hospitality Consultants, ISHC, is a professional society of leading hospitality industry consultants. Membership is by invitation only and members are required to abide by the ISHC Code of Professional Conduct.  ISHC is represented by some two hundred members who, collectively, have expertise in over 40 different specialty areas and work experience in 65 countries. A complete listing/directory of members and specialty areas of expertise represented within ISHC is available under “Consultant Search” on the ISHC web site at

About Bench Events

Bench Events has a long track record of delivering, with its partners, the premier hotel investment events in Europe, the Middle East and Africa. Bench Events’ Chairman, Jonathan Worsley, is one of the organisers and founders of the highly successful International Hotel Investment Forum now in its fifteenth year ( In 2005, he was responsible for launching the Arabian Hotel Investment Conference in Dubai ( and in 2008 launched the Russia & CIS Hotel Investment Conference ( In 2011 Bench Events added two events to the portfolio, co-hosting the Central Asia and Turkey Hotel Investment Conference ( and launching Hotel Investment Conference Africa, in Morocco (


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