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Press Release

20 Feb 2014

Tourism Leaders to Guide Agenda at IHIF Berlin 2014

BERLIN (19 February, 2014): Maintaining its position as a leading conference for the global hospitality industry, the 2014 International Hotel Investment Forum (IHIF), presented by Questex Media Group 3-5 March at the InterContinental Berlin, will feature tourism ministers from emerging and developed countries offering their perspective on key issues affecting hotels and resorts.

Taleb Rifai, Secretary-General of the World Tourism Organization (UNWTO), will team up with David Scowsill, President & CEO of the World Travel & Tourism Council (WTTC), for a session on Tuesday 4 March hosted by Anita Mendiratta, Founder & Managing Director of CACHET Consulting. 

Speaking on the forthcoming conference, Rifai said: “Hotels are one of tourism’s leading drivers of employment and economic revenue, providing employment to hundreds of millions of people around the world, contributing significantly to local economic growth and development. This growing impact must go hand in hand with social and environmental responsibility. The hotel sector is increasingly aware of this reality and we are glad to observe how investments in this sector are ever more embracing social awareness as a guiding principle in line with the UNWTO Global Code of Ethics for Tourism.”

David Scowsill added; “Travel & Tourism is responsible for 1 in 11 jobs and $1.3 trillion of exports. It contributes US 6.8 trillion or 9% of the global economy, which is a greater economic share than industries including higher education, automotive manufacturing, mining and chemicals manufacturing. Moving forward, the Industry is predicted to outperform the global economy as well as many global industries over the next decade. If the projected growth potential of the industry over the next ten years is to be harnessed, it is really important that Governments unite with the public and private sector and implement policies, which provide people with greater freedom to travel".

The following Tourism Ministers and officials will participate in sessions and be in attendance throughout the conference:

• Mari Elka Pangestu, Minister of Tourism and Creative Economy, Republic of Indonesia
• Dr. Lahcen Haddad, Tourism Minister, Kingdom of Morocco
• Hon. Lazaro Nyalandu, Minister for Tourism, United Republic of Tanzania
• Sylvia Masebo, Minister for Tourism and Arts, Zambia
• Jean Marcel Fernandes, Director of Financing and Investment Promotion, Department of the Ministry of Tourism, Brazil
• Sergey Shpilko, Chairman, Moscow Committee for Tourism and Hospitality

Kerry Gumas, Questex Media Group President & CEO, said understanding how developing countries attract tourism investment is of paramount importance to hotel brands, owners, developers, investors, consultants and lenders. “The participation of the invited tourism ministers will provide insight into how we can best serve guests from these areas.”

IHIF is known as THE place where deals get done and is Europe’s largest gathering of senior-level global hotel industry leaders. Visit for full programme details and to register for the 2014 event.

Follow IHIF 2014 on Twitter @IHIF_News and use #IHIF2014 to stay up to date with the latest news from the leading annual meeting place for the industry.


Editors notes:

About Questex Media Group

Questex Hospitality + Travel, the largest multimedia organization in the world dedicated to hospitality and travel, drives revenue, productivity and value creation for these related industries through strategic investment and deal-making forums, powerful lead-generation tools, interactive online business solutions, world-class events and industry-leading publications.

Questex Hospitality + Travel operates throughout the United States and Americas regions, EMEA and Asia/Pacific through a variety of market-leading properties and services including International Hotel Investment Forum (IHIF) Berlin, North America Hotel Investment Conference, Asia Pacific Hotel Investment Conference, Asia Pacific Tourism Destination Investment Conference, Brasil Hospitality Investment Conference, Russia & CIS Hotel Investment Conference, Turkey & Neighbours Hotel Investment Conference, HOTEC Design North America and HOTEC Operations & Technology North America; lead generation portal; industry news delivery services in print, online and mobile worldwide via IHIF: Hotel Investment News along with Hotel Management and HA+D magazines. For more information please visit

About Bench Events

Bench Events has a long track record of delivering, with its partners, the premier hotel investment events across Europe, the Middle East and Africa. Bench Events’ Chairman, Jonathan Worsley, works in association with the highly successful International Hotel Investment Forum which is now in its seventeenth year ( In 2005, he was responsible for launching the Arabian Hotel Investment Conference in Dubai (; and in 2008 launched the Russia & CIS Hotel Investment Conference (  In 2011 Bench Events added two events to its portfolio, co-hosting the Turkey & Neighbours Hotel Investment Conference ( and launching the Africa Hotel Investment Forum which in 2013 was held in Nairobi, Kenya ( In 2014 Bench Events will launch the Global Restaurant Investment Forum (

Bench Events recently supported the Kenyan Red Cross following the Westgate Mall shootings and the anti-poaching efforts of the David Sheldrick Wildlife Trust.

About World Travel & Tourism Council

The World Travel & Tourism Council is the global authority on the economic and social contribution of Travel & Tourism. It promotes sustainable growth for the industry, working with governments and international institutions to create jobs, to drive exports and to generate prosperity. WTTC’s annual Global Travel & Tourism Summit brings together over 1,000 delegates to discuss the opportunities, challenges and issues facing the industry, while its Tourism for Tomorrow Awards recognise the industry’s power to be a positive force in sustainability. 

In 2012 Travel & Tourism accounted for 260 million jobs globally. At US$6.6 trillion (9.3% of GDP) the sector is a key driver for investment and economic growth. For more than 20 years, the World Travel & Tourism Council has been the voice of this industry globally. Members are the Chairs, Presidents and Chief Executives of the world’s leading, private sector Travel & Tourism businesses. These Members bring specialist knowledge to guide government policy and decision-making, raising awareness of the importance of the industry as an economic generator of prosperity.

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