Programme

BREAKFAST AND SPONSORS’ EXHIBITION

OPENING REMARKS

• Kerry Gumas President & CEO - Questex Media Group LLC

A HARD LOOK AT WHERE WE ARE ON THE DEMAND AND INVESTMENT CYCLE AND HOW FRAGILE IS THE WORLD FINANCIAL SYSTEM – HOW CONCERNED SHOULD WE BE?

Presentation by:

• Daniel Thorniley President - DT-Global Business Consulting GmbH

Q & A facilitated by:

• Sir Nigel Knowles Managing Partner - DLA Piper UK LLP

TOP PREDICTIONS FOR 2012 FROM THOSE ON THE GROUND - WHAT DO THE NUMBERS TELL YOU AND WHERE SHOULD YOU INVEST?

Facilitator:

• Elizabeth Randall Managing Director - STR Global

Participants:

GERMANY, FRANCE & THE UK

• Chris Day Managing Director - Christie + Co

EASTERN EUROPE & THE MEDITERRANEAN COUNTRIES

• Ömer Isvan President - Servotel Corporation

MIDDLE EAST & AFRICA

• Jalil Mekouar Managing Director Middle East & Africa - Jones Lang LaSalle Hotels

RUSSIA & UKRAINE

• Michael O'Hare Managing Director - Horwath HTL Hungary & Russia

CEO’s PANEL – THINKING OUTSIDE THE BOX

Top innovations instituted by the CEOs for 2012 and what markets do they view as the most essential for their bottom line? How will the leaders cushion the impact of the Euro crisis?

• Simon M. Johnson Director - CBRE Specialist Markets

In conversation with:

• Denis Hennequin Chairman & CEO - Accor
• Hubert Joly President & CEO, Carlson - Chairman of the Board, The Rezidor Hotel Group
• Steve Joyce President & CEO - Choice Hotels International
• Richard Solomons Chief Executive Officer & Executive Director - IHG
• Frits van Paasschen President & CEO - Starwood Hotels & Resorts Worldwide, Inc.

COFFEE BREAK AND SPONSORS’ EXHIBITION

THE DEBT MODEL OF THE FUTURE – IS IT TIME FOR A FRESH PERSPECTIVE ON FINANCING?

How can we be more creative to secure finance and close deals? What part should insurance companies, pension funds, REITS, brands, operators, construction companies and mezzanine play in supporting the capital stack? What criteria are stimulating the appetite of lenders?

• Jan Hazleton Managing Director - Taylor Global Advisors

In conversation with:

• Steve Goldman Chief Executive Officer - Groupe du Louvre
• Bettina Graef Head of Hotel Properties - Aareal Bank AG
• Barbara Levi Senior Banker - Credit Agricole Corporate and Investment Bank
• Louise Wallace Partner - Hotel Group - CMS Cameron McKenna LLP

DEBATE: MAXIMISING RETURN ON INVESTMENT – THE ROLE OF THE BRAND OR THE ROLE OF THE ASSET MANAGER?

Does the fee model actually create alignment between owner and operator? To what extent does the branded manager have a stake in the financial success of the business as measured by return on investment? Should we see separation of brand and management, as in the USA, in Europe?

Chair

• Frank Croston Partner - Hamilton Hotel Partners

For the brand

• Angela Brav Chief Executive Officer, Europe - IHG
• Simon Vincent Area President, Europe - Hilton Worldwide

For the owner

• Anders Nissen Chief Executive Officer - Pandox AB
• Kingsley Seevaratnam Executive Vice President - Europe - Westmont Hospitality

WHICH TECHNOLOGY SHOULD I INVEST IN AND WHICH TECHNOLOGY SHOULD I NOT INVEST IN?

Leveraging the latest technology developments to save costs, manpower and the environment. Top trends and technological advances that are essential to your business to improve reliability, PCI compliance and security. How to save on capex and opex and how cloud computing will impact your business.

• Leo Brand Chief Executive Officer - Swisscom Hospitality Services

In conversation with:

• Bill Frizzell Director of Enterprise Business Architecture - Microsoft Corporation
• Wolfgang Neumann Chief Operating Office & EVP - The Rezidor Hotel Group
• Nick Price CEO - NetSys Technology Ltd
• Francisco Zinser Cieslik Chief Strategy & Development Officer - NH Hoteles

BOUTIQUE vs LIFESTYLE HOTEL SEGMENT BOUTIQUE = INDEPENDENT LIFESTYLE = BRANDS GETTING IN ON THE ACT

Independent boutique versus institutional boutique - are the experiences comparable and do they compete for the same market. What is the outlook and opportunity in this rapidly growing segment of the industry?

• Susan Harmsworth Chief Executive Officer - ESPA International (UK) Ltd

In conversation with:

• Philippe Bijaoui Vice President Business Development - Head of Hotel Development Missoni - The Rezidor Hotel Group
• Janis Cannon Global Vice President, IHG Upscale Brands, Crowne Plaza & Hotel Indigo - IHG
• Homi Vazifdar Managing Director - Canyon Equity LLC
• David Williams Chief Marketing Officer - Orient-Express

THE DEVELOPERS ROAD MAP: KEY STEPS TO ENSURING A SMOOTH JOURNEY FROM FEASIBILITY TO OPENING AND BEYOND

Getting it right from the beginning to avoid losing money on your investment.

• Ben Godon Director - Vision Hospitality Asset Management

In conversation with:

• Surinder Arora Chief Executive Officer & Founder - Arora Hotels Ltd
• Duncan Berry Chief Executive - Choice Hotels Europe, UK
• Patrick Fitzgibbon Senior Vice President Development - Europe & Africa - Hilton Worldwide
• Ömer Isvan President - Servotel Corporation

ALTERNATE HOSPITALITY INVESTMENTS

A look at hospitality investments that offer a much more attractive ROI than typical hotel investments.

• Rajesh Chandnani Vice President, Strategy - WATG

In conversation with:

• Peter Martin Partner - Berwin Leighton Paisner LLP
• Joe Sita President - IFA Hotel Investments
• John Wagner Director - Cycas Hospitality
• Joshua Wyatt Investment Director - Hospitality & Leisure - Patron Capital Advisers LLP

LIVE CONTRACT NEGOTIATIONS

Go behind the usually closed doors of negotiations between the owners and operators. Learn from the experts on how you should be handling your negotiations. What is fair? How do you reach an equitable outcome in the end?

Chair

• Marc Finney Director - Colliers International

For the Operator

• Karen Friebe Partner, Global Co-Chair Hospitality & Leisure Sector - DLA Piper UK LLP
• Peter Norman Senior Vice President Development & Acquisitions EAME - Hyatt International LLC

For the Owner

• Mark.W Daliere Partner - SNR Denton LLP
• Ryan Prince Vice Chairman - Realstar Group

NETWORKING BUFFET LUNCH

PREVENTING AND MANAGING DEFAULT

Testing the owner-lender-operator relationship in times of distress. How can stakeholders avoid a distressed situation to achieve a consensual outcome? What are the implications of a non-disturbance agreements and what contributions (capital or otherwise) may operators need to make? What agreements can be put in place to avoid getting to a place of default?

• Christian Mole Executive Director - Ernst & Young LLP

In conversation with:

• Monty Bennett Chief Executive Officer - Ashford Hospitality Trust
• David Duggins Director - von Essen Hotels
• Clive Hillier Chief Executive Officer - Vision Hospitality Asset Management
• Dr. Andreas Karsten Chief Executive Officer - Vienna International
• Thomas Page UK Head of Hotels & Leisure Group - CMS Cameron McKenna

AS HOTEL COMPANIES GO GLOBAL, HAVE THE MAJOR COMPANIES SHIFTED THEIR FOCUS FROM MANAGING BRAND STANDARDS TO GENERATING PREMIUM DEMAND?

Is hotel quality in jeopardy as hotel chains become larger and more international?

• Peter Gee Director - Leisure Dreams Ltd

In conversation with:

• Gavin Flynn Senior Vice President Strategy, M+A and Corporate Development - IHG
• Pierre Lagrange Senior Vice President Marketing & Development - ibis, ibis styles, ibis budget, Accor
• Paul Slattery Director - Otus & Co Ltd
• Hugh Taylor OBE Chief Executive - Michels & Taylor Hotel Asset Management
• Peter Zenneck Vice President Development - Jumeriah

WHAT ARE THE PARAMETERS FOR A FAIR LEASE CONTRACT?

Looking at the allocation of economic risk and rewards; IFRS and lease accounting; Cap or no Cap? Fixed or variable? Risk or return?

• Heather Saunders Director - Ernst & Young Real Estate GmbH

In conversation with:

• Claus-Dieter Jandel EVP & Chief Development Officer - Steigenberger Hotel Group
• Renaud Jezequel Senior Vice President, M&A and Real Estate Transactions - Accor
• Dominique Ozanne Chief Executive Officer - Fonciere des Murs
• Dr Sandra Thiel Partner - Clifford Chance

THE VARIOUS COLOURS OF MONEY - ALTERNATE MEANS OF FINANCING IN TODAY’S MARKET

From pension and insurance funds, wealthy individuals, developers and operators – what are the various financing options?

Where are the investment opportunities for future growth?

• Christian Walter Managing Director - PKF hotelexperts

In conversation with:

• Gael Le Lay Head of Hotel Investment - AXA Real Estate
• Andreas Löcher Asset Management Hotel, Head of Division - Union Investment Real Estate GmbH
• Kevin Mallory Senior Managing Director - CBRE Hotels Americas
• Ramsey Mankarious Chief Executive - Cedar Capital Partners
• Jonathan ('JJ') Ofer Managing Director - The Deerbrook Group

RESORTS - GENERATING, EXTRACTING AND MEASURING VALUE

Where does the value lie in resorts? What does it take to create a truly market-driven value proposition? What are the benchmarks and KPIs for the resort sector? Is there a market for investing in resort properties, both existing and new?

• Philip Bacon Managing Director - Madrid - HVS

In conversation with:

• Paul Jones Chief Executive Officer - Lux Island Resorts Ltd.
• Kevin Underwood Vice President/Principal - AECOM Design + Planning
• Maria Zarraluqui Vice President Development - Meliá Hotels International

THE NEXT GENERATION’S VIEW OF THE HOTEL INVESTMENT MARKET

How are deals being structured, what are the driving forces and what are buyers looking for in deals?

• Kerr Young Associate Director - Christie + CO

In conversation with:

• Keith D. Evans Vice President – Mergers & Acquisitions - Kingdom Hotel Investments
• Duncan Poole Director - Hotels - The William Pears Group
• Robin Rossmann Assistant Director, Travel Hospitality & Leisure Advisory - Deloitte LLP
• Robert Stapleton Associate Director - Savills

USE OF FRANCHISING TO GROW YOUR BRAND – THE BEGINNERS MANUAL

Who? What? Where? How? This session is in the format of an interactive workshop designed to help you understand the key differences between franchise and management. We will use a case study to explore how franchising can be used to grow your business.

Workshop Leaders:

• Babette Märzheuser-Wood Partner, Head of Hotel Group - Field Fisher Waterhouse LLP
• Christian Michel Vice President Development Central & Eastern Europe - Wyndham Hotel Group
• Christian G. Windfuhr Chief Executive Officer - Grand City Hotels

COFFEE BREAK AND SPONSORS’ EXHIBITION

IS THERE LIFE AFTER DEBT?  PORTUGAL, IRELAND, ITALY, GREECE & SPAIN: WHY SHOULD YOU INVEST TODAY?

• Mark Wynne-Smith Global Chief Executive Officer - Jones Lang LaSalle Hotels

In conversation with:

• Paul Collins Executive Director - CBRE Hotels EMEA
• Matthieu Evrard Chief Development Officer - Louvre Hotels GROUP
• Theodor Kubak External Advisor Hotel Investment & Asset Management, UNION Investment Real Estate GmbH - Founder and Non-Executive Board Member, SERVUS International
• Ángel Luis Rodríguez Mendizábal Portfolio Management Vice President - Real Estate - Meliá Hotels International

DEAL SESSION - DOING THE DEAL & DOING IT RIGHT

We learn from leading deal makers on the state of the transaction market.

• Jochen Schaefer-Suren Partner, Head of Hotels and Leisure - Internos Real Investors

In conversation with:

• Tim Helliwell Head of Hotel Finance, Hospitality & Leisure Team - Barclays Corporate
• Charles Human Managing Director - HVS Hodges Ward Elliott
• Patrick Sanville Director - BNP Paribas Real Estate Hotels
• Robert Seabrook Head of Hotel Transactions - Savills

SOCIAL MEDIA - WHY YOU NEED IT, HOW TO USE IT AND HOW TO PROTECT AGAINST REPUTATIONAL RISK

A workshop on extending your network and the multiple benefits on how to use Linked-In and Twitter. The importance of community and online conversation in the corporate world and how to use social media effectively.

• Scot McKee Managing Director & Author - Birddog Ltd.

DOES (SMART) DESIGN ENHANCE A HOTEL OWNER’S ROI OR HAS IT OVERTAKEN THE PRACTICALITY OF THE HOTEL BUSINESS?

What is ‘Smart Design’ and has the dislocation of operators from ownership led to over-design, over-specification and unviable projects? Does the industry ‘push the envelope’ for better efficiency and sustainable solutions or is a trick being missed?

• Ruthanne Terrero Vice President - Content/Editorial Director - Hotel Management

In conversation with:

• Anton Bawab Regional President - Viceroy Hotel Group
• Simon Naudi CEO - Corinthia Hotels
• Rob Steul Principal - Woods Bagot Europe Limited
• Koen Van Malder Projects Director – Design, Construction & Engineering EAME - Starwood Hotels & Resorts Worldwide, Inc.

THE 5th ANNUAL STUDENT STRATEGY CHALLENGE – THE RESORT OF THE FUTURE

The international resort hotel industry has been hit hard by recent economic and market conditions. The challenge is to develop a new business model and concept that would provide investors and operators with the opportunity to achieve better than average returns with lower than average levels of risk, while also anticipating how resorts must adapt to the new economic, political, technological and social realities of the coming decade.

Student teams from hotel schools across Europe and the US have been pitching their case studies to a group of judges prior to IHIF and the winning team will present on this session.

Host:

• Demian Hodari Professor of Strategy - Ecole hôtelière de Lausanne

MAXIMISING VALUE IN HOTEL RESIDENTIAL DEVELOPMENTS

How do stakeholders decide whether to include residences in a new hotel/resort development, and whether it is serviced residences, full ownership, shared ownership, branded or unbranded? What are the primary value drivers of each option? How can the project be designed and structured to permit adaptability and value proposition?

• Matthew Pohlman Partner - Goodwin Procter LLP

In conversation with:

• Gilberto Jordan Group Executive Officer - André Jordan Group
• Robert Morrice Senior Director, Residential Development & Operations, EAME Division - Starwood Hotels & Resorts Worlwide, Inc.
• Muriel Muirden Vice President Strategy - WATG

USE OF FRANCHISING TO GROW YOUR BRAND – MANCHISE AND MINI FRANCHISE

This session is in the format of an interactive workshop designed to help you understand the different franchise formats available on the market such as mini franchise (or “franchise light”) and franchise plus (“manchise”) or turnover leases. The pros and cons of these models are discussed.

Workshop Leaders:

• Robert J.M. Hornman Managing Director - Worldhotels
• Níall Kelly Vice President, EAME Development - Starwood Hotels & Resorts Worlwide, Inc.
• Babette Märzheuser-Wood Partner, Head of Hotel Group - Field Fisher Waterhouse LLP

EVENING RECEPTION AND BIRTHDAY DRINKS

Our host hotel for the past 15 years of IHIF help us celebrate this memorable birthday in true InterContinental style.