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Profile

Belinda Atkins

SVP Global Operations , Yotel

Belinda joined YOTEL in December 2016 in a newly established role, corresponding with YOTEL’s expansion plans and rapid increase in operating properties. Belinda is responsible for the full spectrum of YOTEL and YOTELAIR’s global operations including developing and rolling-out the operations strategy for both brands. All current and future General Managers report directly into Belinda ensuring the respective properties continue to operate optimally. Belinda is an accomplished hospitality professional who has proven to be a hands- on yet strategic leader and most recently led the launch of glh’s new Amba brand in London. Whilst at glh, as part of a 3-year transformation project, Belinda managed their 6 largest properties in London - a total of 3500 rooms, £180m revenue turnover and subsequently launched the Amba brand along with re-branding the Charing Cross and Marble Arch assets. Belinda takes pride in having led the refurbishment of both properties while the hotels continued daily operations and delivering the launch of the new brand on time. During her extensive career, Belinda has gained international experience and first-hand market knowledge in EMEA, Asia Pacific and the Americas. Belinda has worked in corporate as well as start-up environments, has orchestrated cultural change and is used to managing owner relations internationally.