Vice President International Operations, Choice Hotels
Carl Oldsberg, Vice President, International Operations for Choice Hotels is responsible for directing franchise services, sales, marketing and distribution as well as enhancing Choice’s value proposition to more than 1100 franchisees in over 35 countries outside the US.
Prior to his current role, Carl held the position of Vice President Revenue & Distribution for Nordic Choice Hotels, in which he designed and built the company’s revenue and distribution system from the ground up and led the implementation of the first dynamic pricing strategy for corporate clients in Scandinavia. Additionally, Carl successfully launched a distribution strategy including a brand new website that resulted in a 120 percent increase in direct online channels over two years. This included new agreements with several OTAs in Scandinavia that changed the playing field between the hotel industry and online travel agencies.
Previously, Carl worked for Revenue Management Solutions in Florida, a leader in pricing solutions for the retail and restaurant industries. He also held positions at the Grand Hotel Stockholm, where he implemented the hotel’s food and beverage revenue management system.
In 2013 the Hotel Sales and Marketing Association International named Carl as one of Europe’s Top 20 Extraordinary Minds in Sales, Marketing and Technology. He is a frequent panelist and speaker at industry events and holds a Bachelor of Science from Cornell University.