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Profile

Chris Penn

Founder, SteelBMB

A Hotelier, GB triathlete, Ironman and one of just 1,700 people in history to swim the English Channel.  Chris has spent the last twenty years working up through the independent side of the hotel industry and most recently launched the first Ace Hotel outside of the US, cementing the brand in its London home in Shoreditch.  The deal received much acclaim and saw a challenged asset brought to life and successfully sold after a short period of development.  After stabilisation of the asset and working with Ace on future opportunities, Chris has stepped away to pioneer his own new movement within the industry under his new company SteelBMB.