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Profile

Marco Roca

Hard Rock Hotels, EVP/Chief Development Officer

As a cultural leader of the Hard Rock brand in the global hotel industry, Marco is responsible for accelerating the company’s growth within the worldwide hotel space.

Marco has gained extensive experience in global real estate, both start-up and operations, for the past 30 years. Prior to joining Hard Rock, Marco was the Global Senior Managing Director for Realogy, where he was accountable for all service and franchise sales outside of the U.S. for the largest real estate company in the world. Marco spent six years before Realogy as the Senior Vice President of Development for Wyndham Hotels & Resorts and two years as Vice President of Development – Americas and Caribbean for Starwood Hotels & Resorts.

Prior to Starwood, Marco was the Vice President of Global Licensing, Contract & International Operations for The Simmons Company from 1999 through 2004 where he led a team of 14 professionals. There, he was accountable for all sales to hotels, healthcare, rental, military and other institutional clients; and handled all aspects of licensing in 108 countries, including: JV’s, service, patent and trademark registration, collection of fees, sales and acquisitions of new licensed territories and products. Marco’s time before Simmons included several executive leadership and property operations roles in the hotel industry, including IHG, Marriott, Forte Hotels & Hilton.

Marco is fluent in English, Spanish, French and Portuguese. He holds a B.S. in Industrial Psychology from University of The Americas in Mexico and a Master’s of Science in Management & Organizational Development from the United States International University in Mexico City. He and his wife Claudia have been married 21 years and have three sons: Marco Jr., Giovanni and Stefano. In his spare time, Marco enjoys boating and golfing. His favorite band of all time is The Beatles.