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- International Hotel Investment Forum -

Founder Patron



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Michael Hirst OBE

Consultant, CBRE Hotels

Michael Hirst is consultant to CBRE Hotels, the world’s leading hotel experts, where he provides general advice and support in respect of business development.

He advises hospitality, leisure and tourism businesses internationally and has acted as an Arbitrator for the International Court of Arbitration.

He is a director of CP Holdings Ltd, a diversified industrial and services group of companies, which includes owning and operating hotels and the largest group of thermal spas in Central Europe and serviced offices and co-working spaces in the UK.

He is Chairman of the Business Visits & Events Partnership, representing Britain’s business and cultural events’ industry and a director of The Tourism Alliance, the body that brings together all of the major tourism organisations in the United Kingdom.

He is Deputy Chairman of the UK Government’s Events Industry Board, established to grow the value and volume of business events in Britain.

He served as Chairman of eCOGRA, the online gaming standards and player protection body, following its establishment in 2003, to set and improve operational standards and player safety in the i-gaming space.

Michael Hirst was appointed an OBE in the 2004 for his services to tourism in Britain. He was awarded the 2013 Joint Meetings Industry Council Unity Award, recognising individuals who have made a significant contribution to the advancement of the international Meetings Industry. He was awarded the 2008 IHIF Lifetime Achievement Award for his distinguished career in hospitality, leisure and tourism.

He is a former board member of the Ladbroke Group Plc and was Chief Executive of its hotel division and CEO of Hilton International. He was voted “Corporate Hotelier of the World” by the readers of HOTELS Magazine.