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- International Hotel Investment Forum -

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Profile

Osama Hirzalla

Vice President Brand Marketing & eCommerce, Europe, Marriott International

Osama Hirzalla is a skilled hotelier with 25 years of experience spanning across Europe and Middle East & Africa with an excellent experience in Hotel Operations, Sales, Marketing, eCommerce and Public Relations.

Osama is a dedicated hard-working individual with a particular passion for Digital Marketing and Big Data. In his current role as Vice President of Brand Marketing & eCommerce Europe, he is responsible for driving brand awareness, differentiation and preference for all of the Marriott Brands in Europe. He oversees Marriott’s European digital distribution strategy including growing Marriott.com and managing OTA platforms to drive profitable revenue for European hotels. Osama is a keen advocate of Corporate Social Responsibility and plays an active role in the development and execution of Marriott’s CSR strategy. He is also responsible for Marriott Rewards Programme in Europe and takes an active role in the development of the loyalty programme and the CRM strategy.