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Ufi Ibrahim

Chief Executive Officer, British Hospitality Association

Ufi Ibrahim is the chief Executive of the British Hospitality Association, the leading authority on Hospitality and Tourism representing 46,000 businesses across the UK. Since joining the BHA, she has spearheaded the establishment of the Tourism Industry Council – a joint government and industry working coalition chaired by the UK Minister for Tourism where Ufi serves as a member, the Agenda 300,000 Jobs by 2020 and The Big Hospitality Conversation (resulting in 67,000 new career starts for under 25s), and The Hospitality & Tourism Summit (the ‘Davos’ of the UK industry).

Ufi also serves on the Events Industry Board, led by the UK Government with three aims: to help deliver more valuable business visitors to Britain in an ever increasingly global competitive environment; to recognise the role the events sector can play in driving long-term inward investment to the UK by attracting some of the world’s leading business events to the UK; and to use these platforms to boost exports, in line with government growth objectives.

Ufi is an Ambassador of Room to Reward, a charity offering short breaks to men and women who care for those who cannot care for themselves. Ufi also serves on the Advisory Council of Hotel Futures, the Advisory Board for the Global Restaurant Investment Forum and is a judge for the Global Restaurant Awards. She became a Visiting Professor of the London Metropolitan University in August 2011 and served as Chairman of Tourism Alliance in 2014 and 2015. Ufi is also a


Trustee, Member of the Executive Council, and Fellow of the Institute of Hospitality.

Before joining the BHA in 2010, Ufi was Chief Operations Officer of the World Travel & Tourism Council (WTTC), where, working with governments and industry across the world, she advised on policymaking and the development of planning frameworks for economic and social prosperity through the long-term success of travel and tourism. As a keen promoter of public and private sector dialogue, she was pivotal in the establishment of the Global Travel & Tourism Summit – the annual meeting of world leaders to discuss and agree key priorities for the industry.

Prior to joining the WTTC in 2000, she was in charge of the American Express Global Passport and Visa Unit for five years.

She studied at the London Metropolitan University, graduating with a BA in Leisure and Tourism management, and graduated with distinction in her MBA from the Open University.