Press Releases

Breaking news from IHIF 2018

Over 2,300 delegates from across 80 countries are currently gathered at The International Hotel Investment Forum (IHIF) in Berlin to celebrate the 21st year of the event. Widely recognised as the leading meeting place for the hotel industry, IHIF is known throughout the hotel investment world as the place where deals are done. The globally acclaimed conference is also the forum where companies choose to break their latest news. Having the hotel community in one place makes IHIF the ideal arena to share breaking news on acquisitions, openings, appointments and launches. The latest breaking news from IHIF 2018 includes:

Carlson Rezidor Hotel Group announces its rebranding to Radisson Hotel Group, effective immediately, at the International Hotel Investment Forum (IHIF) in Berlin. The launch of the group’s new identity is a significant milestone in a five-year operating plan that will transform the business and position it to become the preferred choice for guests, owners, investors and talent. “Today is the start of an exciting era for the Radisson Hotel Group, united by our new brand and long-term vision to become a top three hospitality company in the world,” said Federico J. González, President & CEO, the Rezidor Hotel Group and Chairman of the Global Steering Committee, Radisson Hotel Group.

Deutsche Hospitality is presenting a new hotel brand. MAXX by Steigenberger will be joining Steigenberger Hotels and Resorts, Jaz in the City and IntercityHotel in its portfolio in future. MAXX by Steigenberger will occupy the upscale segment and thus fill an existing space between the brands Steigenberger Hotels and Resorts (luxury and upper upscale), IntercityHotel (upper mid-scale) and Jaz in the City (lifestyle). Deutsche Hospitality’s CEO Thomas Willms said: “up until now, we have been operating with three strong hotel brands. Their positioning has, however, imposed highly restrictive requirements regarding the respective destinations, locations and properties. For this reason, we have regularly had to reject projects that were not a good fit for this portfolio. MAXX by Steigenberger possesses more flexible hardware standards and this provides us with the leeway we need to pursue qualitative and quantitative growth”.

During IHIF 2018, Roseberg Hospitality announced that it has signed a partnership agreement with Weinberg Capital Partners (WCP) to develop a 350-room Courtyard by Marriott which is scheduled to open in mid 2019.  It will be located opposite the “Paris Expo Porte de Versailles” trade fair and the recently inaugurated “Paris Convention Center”, the largest conference center in Europe which has a capacity of up to 5,200 delegates as well as a 44,000 m² exhibition space.  The hotel will be managed by Roseberg Hospitality and owned by a French investment vehicle regulated by the French Financial Markets Authority (AMF), and managed by WCP.

IHG® joins forces with Conran and Partners to create bold new designs for Crowne Plaza® Hotels & Resorts. The designs are on show at IHIF 2018 where visitors can walk around the new concept and explore a Crowne Plaza flagship hotel via virtual reality, giving hotel owners and investors the chance to experience and interact with the ‘Plaza WorkSpace’ and ‘WorkLife Room’. Mike Greenup, Vice President of Brand Management for Europe, at IHG, said: “Working with leading design studio Conran and Partners we’ve created communal workspaces where guests can switch effortlessly between work and socialising. We know that guests are looking for spaces that are more flexible, on-demand and collaborative, and our new design delivers this, while putting every square metre of the hotel to work to generate revenue. Following the success of the new designs in the Americas, we’re thrilled to be bringing this to life in Europe - this is an exciting new chapter for one of the world’s fastest growing hotel brands.”

Preferred Hotels & Resorts, the world’s largest independent hotel brand with more than 650 one-of-a-kind member hotels, resorts, and residences across 85 countries, is celebrating its 50-year anniversary in 2018. To commemorate this major milestone, the brand has launched a year-long Golden Anniversary campaign that invites travellers to explore its vast portfolio of independent hotels through a series of consumer-driven initiatives. Celebratory activities include a global series of consumer media events, an inspiring video series depicting travellers on authentic and inspiring travel experiences,  a new social media campaign #PreferredCelebrates50, a Golden Anniversary package, multiple booking incentives, and a dedicated Golden Anniversary microsite that serves as the hub of all related activity throughout the year.

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